5 big benefits of bulk SMS marketing

Looking for the easiest, fastest, and cheapest way to get more eyeballs on your marketing messages? See why SMS marketing is the way to go.

Amanda R - January 13, 2022

To grab the attention of consumers in today’s noisy world, you need to meet them where they’re hanging out most often. Given that 46% of people spend 5 to 6 hours on their mobile phones every day, you know where you need to be. In their messages.

Consumers check their phones 150 times per day.


The astronomical rise of smartphone usage in recent years is driving a big trend in marketing strategies: bulk SMS messaging. The ability to reach thousands of customers instantaneously – and at a fraction of the cost of other marketing channels – is proving to be a big drawcard for marketers. And the best bit? Consumers prefer SMS, too.

Let’s break down the benefits of bulk SMS marketing campaigns and see why that little ding of dopamine can work wonders for your brand and your business.

1. Bulk SMS is cheap

From as little as 3.7 cents per message, bulk SMS messaging is a super cost-effective way to connect with thousands of customers at once. In fact, we’re proud to say our bulk SMS prices are the cheapest in Australia – giving you an incredibly affordable way to get your message across.

Compared to something like display ads – where you have to pay for ads that people might only glance over for a fleeting second – SMS campaigns have a sky-high ROI.

2. Bulk SMS is easy

There’s no coding of HTML. No designing banners or pretty pictures. No dealing with printers or ad agencies. All you need to do is craft a catchy message, choose your recipients, and hit ‘send’.

It’s easy to add a bulk SMS service to your existing systems, too. Simply export your contacts from your preferred marketing tool and away you go.

3. Bulk SMS cuts through

SMS is way out in front in the engagement stakes. Already glued to their phones, 9 out of 10 people open text messages. Unlike email, which could go straight to junk, you can be confident that your customers will see your message.

The timeliness of SMS also helps boost engagement rates – with 60% of customers reading texts within 1 to 5 minutes of receiving them.

SMS has a 98% open rate compared to email marketing.


4. You can personalise bulk SMS

With the easy ability to personalise messages, you can grab your customers’ attention and reel them in. Personalisation is a great way to boost loyalty, reduce opt-out rates, and retain customers.

Using simple spreadsheets, you can customise your bulk SMS messages with information like appointment times and dates, too. It’s a great time-saver for you and your team, and super helpful for your customers.

Example of SMS re-stock notification to customer

5. Bulk SMS is versatile

There are so many use cases for bulk SMS! For example, retailers use text message marketing to send out offers and promotions. Finance and utility companies use it to send out personalised payment reminders. Bars and restaurants are jumping on board with booking reminders.

As this article on great examples of business SMS messages shows, the possibilities of bulk SMS really are endless.

Ready to experience the benefits for yourself?

If you’ve got something you want to say to your customers and leads – and you want to know it gets heard – then bulk SMS really is the way to go. To get started, contact us today.

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