10 REASONS TO USE SMS MARKETING IN YOUR BUSINESS
A revolutionarily easy and cheap way to advertise, SMS marketing (also known as text message marketing or bulk SMS) continues to be a lucrative marketing platform for businesses irrespective of their size and investment capital. From small businesses to the giant retail chains, text message marketing is driving sales and revenue, engaging current customers, helping recruit new ones, and ultimately commanding respect as a reliable tool to deploy in any business’s marketing arsenal!
If you haven’t already considered using text messaging as part of your marketing strategy, here are reasons why you should give it another thought:-
1. Fast delivery to your target audience.
Text messages are delivered within seconds of being send and the average person is more likely to check a text message within a very short window of time after receiving it. It is almost a guarantee that a mobile phone user will always have their phone with them or close by to reference any incoming calls and/or texts, therefore making SMS a very quick and effective mode of communication.
2. Instant notification.
Text messaging literally places your product offers, whether coupons or other sales promotions, into the hands of your potential customers with lightning speed! The instant notification feature carried by most mobile devices facilitates the communication process.
3. Easy to personalise therefore very flexible.
Text messaging can be tailored to meet each businesss marketing needs. Whether you need a generalised mass text messaging platform or personalised and target specific promotions, SMS offers you this flexibility! It can easily be incorporated to any other internet based marketing strategies you might have too, such as twitter, facebook among their social media platforms.
4. Precise and to the point message delivery.
The fact that a text message utilises limited character space (160 characters) dictates the length of a message therefore prompting the sender to be creative, precise and to the point. Long marketing jargons are unnecessary and in most cases could be seen as boring and not prompt the receiver to act upon them. Less is more and clarity is golden!
5. Affordable way to promote your brand.
Since text message marketing is truly target based, it ensures that you are communicating with potential consumers who are very likely to take action upon receiving your text. This enables you to cut marketing and promotional costs associated with mass marketing to a general population that leaves you only guessing and hoping for a favourable consumer response.
6. High rate of deliverability.
Unlike emails which are susceptible to the risk of low ‘opening and reading” rate, text messages almost guarantee that the receiver will open them. Depending on how creatively and interestingly you format your message, it is likely to increase the possibility for that message to be read. This is a very effective way of communicating.
7. Direct and reliable mode of communication.
Sending out promotional offers and coupons through emails runs the risk of being filtered into a spam folder and consequently not being read. Text messaging offers a rather direct and reliable communication platform to your targeted audience, without experiencing too many barriers and therefore ensuring that your marketing efforts do not entirely fall on the wayside.
8. Improved customer relationship.
Text messaging marketing will afford you a more personable approach as to how you relate with your customers. The fact that you can tailor SMS to suit the needs of a particular target gives you the flexibility to personalize communication and therefore connect on a more individualized level with your target. This can easily turn current customers into a loyal following as well as attract new ones.
9. Drive traffic and sales to your business.
Whenever you send out a text message in the form of special offers, promotions or even coupons, your customers are more than likely to forward these offers to their families and friends. By so doing this will increase your target audience, consequently driving traffic and sales.
10. Keeps your customers informed and empowered.
SMS marketing delivers product information to the customers in a quick reliable way therefore keeping them engaged in any new product launches and enjoying up-to-date information at their finger tips. This not only benefits your business through promoting your brand, but also keeps your customer in the know. An informed customer feels empowered and is more likely to be converted into a loyal customer.
HOW TO CONSTRUCT AN EFFECTIVE MESSAGE
- Use a personalised greeting: with the customers name.
- Describe your event: what it is, where it is, when it is.
- Add a hook: a special offer if they show this SMS message.
- Sign off: with your business name and a contact number.
- Keep it short: you can do all this in 160 characters.
Hi John, members only sale at Barry’s Books this Friday evening (5pm – 8pm). Show this message for 10% off your first item. Barry and the team (9876 5432)
COMPLYING WITH THE SPAM ACT
If you are sending marketing messages, it’s important to ensure your messages comply with Australian spam rules. The ACMA website has information for businesses to ensure they comply with the rules, however the two main rules to consider are:
- Get permission from your customers before sending messages. This can usually be done when they provide you their mobile number.
- Ensure you tell customers how to opt-out of further marketing messages, either by providing a phone number to call, or by sending from a mobile number that can manage SMS replies. SMS Broadcast also provides you a way to manage SMS replies by letting the customer reply to our inbound number.
Visit the ACMA SPAM Website